What is SEO? Benefits of SEO & Skills every SEO Expert should have

Here’s what you’ll learn in this guide:

Chapter 1: Overview of SEO

Chapter 2: Benefits of SEO for Business

Chapter 3: Limitations of SEO

Chapter 4: The basic process of SEO

Chapter 5: 13 Tasks of SEO Marketing

Chapter 6:  Skills required For SEO Expert

Chapter 7: Best SEO tools

Chapter 8:  Google Algorithms

Chapter 9:  Popular points of SEO

Chapter 10:  Update: SEO Trends

Chapter 11:  SEO Resources

When you step into the field of Web Development or Digital Marketing, more or less you have heard the terms SEO and many people even recommend that you do SEO for your website to be able to compete and increase conversion rates. So what exactly is SEO? And how can you achieve SEO success?

When you follow this article, I’m sure many of you already know what is seo in digital marketing, or what SEO stands for. But here, I will still present an overview of SEO, and the benefits of SEO so that those who are still unclear or do not know enough about SEO can grasp it.

If you are a newbie who has just stepped into the field of SEO, you want to learn more about it to be able to understand it most accurately and completely, then this article is for you. If you already have a firm grasp of the basic concepts of SEO and the importance of SEO, you can skip this article to refer to how to SEO here.

OK Let’s go!

Chapter 1:

Overview of SEO

What is SEO?

SEO is an acronym for Search Engine Optimization – Search Engine Optimization. And website SEO is a collection of methods to help improve the ranking of a website on the search engine results page – SERPs (usually Google).

The most important result of doing SEO is the website’s rank position on the search engines. This is similar to how you display a product and must make it in the most prominent and easily visible position.

The 2 key factors that determine success in implementing SEO are:

  • On-page SEO
  • Off-page SEO

What is On-Page SEO?

On-page SEO is a collection of methods of optimizing elements displayed right on the website, subpages, and repeated many times when posting new articles. The aim is to improve the website’s ranking on search engine results.

What is Onpage Optimization?
What is Onpage Optimization?

Contrary to Offpage SEO, Onpage SEO is the easiest and fastest way when you can control 100% of your results. However, the most perfect SEO tactic is still a proficient combination of both Offpage SEO and Onpage SEO methods.

What is Off-page SEO?

Off-page SEO is a collection of tips to optimize external factors of the website, including link building, marketing on social media channels, social media bookmarking, etc. Help website on top of Google Search, increase thousands of traffic.

What is Offpage SEO? 3 basic factors in offpage SEO tips you need to care about
What is Offpage SEO? 3 basic factors in offpage SEO tips you need to care about

Of all three factors (link-building, social media marketing, social media bookmarking) and other influencing factors, link-building is the most important factor.

This factor has the most influence on the ranking of your keywords and website in search engines. And this is also the part I will cover the most in this article.

These backlinks act as a vote for your blog/website content. The more quality votes, the more likely your website is to rank high in search results.

The process of building and finding backlinks is called link building. Whether an SEO project for a Website succeeds or not depends on “quality” link-building strategies.

Off-page SEO is considered a time-consuming technique. Because, in the process of building and finding backlinks to create quality votes for the website, if you do not comply with Google’s regulations, Your website may be penalized for link schemes and webmaster guidelines violations.

You can read more about Off-Page SEO in my in-deep article: What is Off-page SEO? Most Effective Off Page SEO Technique Guide

In addition to Onpage and Offpage, Technical SEO and Entity are also factors that promote overall website rankings that cannot be ignored.

6 Types of SEO

  1. Overall SEO: optimizing the entire website according to Google standards and a number of other factors to increase the reputation and quality of the website, and at the same time improve the user experience.
  2. Keywords SEO: focus only on optimizing keywords to increase the highest rankings on search engine results pages like Google.
  3. SEO Social: combine distribution on Facebook or Twitter with SEO Google to contribute to improving the website’s ranking on the natural search results page.
  4. Image SEO: optimizing product images, website images to rank higher on Google search results and other image search engines.
  5. Application SEO: help the app appear on mobile search results.
  6. Local SEO: suitable for local business forms, attracting potential customers to the best store.

What is the goal of SEO?

Easy, that is to Top Google Search Results, Right? No, not really, I come to SEO not exactly because of the Top, but because of the influence that Top Google brings to me – the Revenue and Brand Identity.

“80% of users click on Organic results instead of Google Ads. And in that 80%, on average 65% click on the top 5 results.”

Those figures don’t lie. Therefore, in the process of doing SEO, how much the website ranks on the search engine bar is the most important thing. This is similar to how you display a product and must make it in the most prominent and easily visible position.

Who needs SEO?

Anyone who wants to reach customers quickly through search engines without spending too much needs SEO.

People who need SEO are usually:

  • Website management: Practice on the website and want to sell to bring in sales and save costs.
  • Business Owner: Want to grow a long-term business through search engines.
  • Marketers want to increase sales and save money.
  • Those who are looking for an SEO career to work for a business or develop a personal brand in the future.

SEO is an important part of Marketing and Business

SEO is a fundamental part of Digital Marketing as people perform trillions of searches each year, mostly for commercial purposes to find information about products and services. Search is the primary source of online traffic for brands and complements other marketing channels.

Greater visibility and higher ranking in search results than your competitors can have an important impact on the results of your business, whatever the form of results.


Chapter 2

Benefits of SEO for Business

In your opinion, what are the benefits of SEO marketing channels? Why are today so many people flocking to learn SEO and do web SEO?

1. A channel to attract customers sustainably & continuously grow

Optimizing SEO gives your website the opportunity to reach the TOP of Google search, which means attracting thousands of traffic to the website. And you can maintain this result for a very long time because basically, the website is optimized for SEO, well recognized by Google and you just need to maintain them.

2. Increase ROI

ROI (Return On Investment) is the ratio of profit earned to investment costs, the higher the ROI, the more efficient the business operation is.

With SEO, you can:

  • Estimated profit from the amount of traffic coming in
  • Improve the conversion rate of each keyword brought, improve revenue
  • Analyze and evaluate the current state of the business website, and solve specific problems that directly affect revenue.

You can read more in this article of mine to understand more about ROI and why a business should care about ROI.

Moreover, thanks to effective SEO, your business can optimize marketing costs for ads by implementing SEO-PPC coordination strategies.

3. Long-term investment

Unlike advertising – when you stop investing advertising also turns off, SEO brings long-term results after an effective optimization period. Your website is still at the top, still attracting traffic for free, and still bringing in customers even without much implementation.

4. Flexibility, navigating customers according to their wishes

A website is also a form of Owned Media – a media channel owned by “the owner”.

Because the website is owned media, it will have benefits that only owned media can have. For example, when there is a new campaign, for example, my website can easily navigate users on the page the way I want such as internal links, website banners, etc., without any additional cost.

Owned media leads to Earned Media – channels that are built on brand strength.

Because of an engaging website and engaging content, websites and social media users take notice. Earned media is 88% more trustworthy to customers than owned media alone.

5. Improve the UX/UI of users on the website

Because Google will rely on customer behavior to evaluate website quality, consider whether to put your website on TOP or not? So, optimizing SEO will be a double job – both helping the website to be appreciated by Google and helping to score points in the eyes of customers because of good UX/UI optimization.

5. Improve the UX/UI of users on the website
Customer experience is also something SEO Executive needs to optimize

6. Understand the behavior of potential customers

SEO strategies at One Pixel Media are built closely with the customer journey, so each implementation step is associated with the behavior of potential customers, clarifying the target audience and focusing on increasing the rate of customers. conversion rate effectively.

7. Pursuing customers with Remarketing

As I said above, SEO can help you optimize your advertising costs with combined SEO – PPC strategies, this also depends on understanding customer behavior.

Many businesses often wonder whether to choose SEO or PPC, but under the experience of industry experts, you should plan a remarketing strategy to target audiences that are obtained through SEO, such as customers who have visited important pages. are in the Customer Journey funnel because they are the correct leads.

8. Building, consolidating, and developing a sustainable brand

Most users using the Google search engine, or other search engines, will never stop at searching for a keyword or clicking on a website on the search results and then done.

Instead, they tend to search for related keywords many, many and many times until they get the most complete information.

What does this mean in SEO?

Your website will be more likely to appear continuously in the eyes of searchers at the top position on Google. And the opportunity will be even higher when users see your business as one of the experts in the business field about the products and services they are aiming for.

Assuming you consistently appear in the top 5 search engine positions of the keywords they’re searching for, are you one of the top 5 market leaders in your industry?

Have you also (and still are) said “The higher the ranking of a website on the search engine results, the more reputable the website is”?

And this is also the truth.

Keyword search engine rankings are like a vote of confidence: “Google gives a website the top spot, which means that the website is a leading company in the field.”

The higher you rank in search results, the more trust you have in the eyes of customers.

So how does SEO affect business?

Back to the most basic question when businesses look to SEO.

The real answer is: that if you don’t rank well on the search engines, it won’t affect your business at all.

However, you are losing huge revenue potential every day…

You can generate thousands of website visitors every month thanks to SEO. And if your website converts traffic into leads well, you’ll get hundreds of more leads every month.

That’s how SEO impacts your business. The real outcome is entirely up to you.

But everything has two sides, and so does SEO.


Chapter 3

Limitations of SEO

To help you properly understand SEO and make the best decision, I will talk about the limitations of SEO right below.

Besides the advantages of SEO, the issue of time investment or competitors are also disadvantages of SEO. As follows:

1. Long investment period – impact on opportunity cost in business

Sustainable long-term results of SEO can’t come in a day, right? For articles on your website to appear at the top of the search engines will take a long time. Maybe even up to several months. If there is any company that provides SEO services with surprisingly cheap SEO quotes and commits to the top of thousands of keywords in just 1 or 2 days, you should be careful of scams.

So with SEO, businesses need to have patience. And this method will not be suitable for business people who need to advertise quickly.

2. Competitors get stronger

In business, competition is inevitable. With the potential that SEO brings, you are not the only business that wants to implement SEO!

Moreover, if your SEO Marketing campaign achieves impressive results, of course competitors will change their Marketing campaign and proceed to attack you. To prevent this, you can completely sign up for SEO training programs to improve the skills of your team!

3. Not a conversion channel if purely about SEO

I agree that SEO optimization has a very positive impact on the conversion rate of the website. But if you’re looking to SEO entirely, you shouldn’t, because conversion depends on other additional factors such as:

  • How is the website UX & UI?
  • How is the quality of website content?
  • Do you plan to run remarketing?
  • Is there a CRM system to nurture leads that slowly convert to real customers?

The result is only one SEO or Ads channel or a single channel that brings conversions of customers, which requires two parallel plans:

  • The plan is to attract users according to the right buyer persona (customer portrait) through traffic attraction channels such as SEO; ads; PR;….
  • A conversion optimization plan focuses on converting prospects/traffic into real customers/clients, generating real revenue.

4. The constant variation of the Google algorithm

Search ranking is largely optimized based on the Google algorithm, like a “scoring rule”. If the rule changes, the score will also change.

Each search engine will have different algorithms to evaluate the best search results for users.

Up to now, Google has more than 200 ranking factors in its algorithm.

More interestingly, Google often has unexpected updates to directly remove low-quality websites from the search results table.

Therefore, it is not enough to optimize SEO, the website needs to be optimized with a focus on user experience because Google’s goal is to provide the best results for users.

You can read about how Google works here .


Chapter 4

The basic process of SEO

SEO includes many techniques from simple to advanced, beginners give up easily. But don’t worry when I have systematized the SEO process through the infographic below. Let’s start simple to do bigger things.

  1. Research keywords:
    Research keywords with free and paid tools. The easiest way to start is to understand what your customers are looking for
  2. Build Content:
    Deploy Content Expert based on the Keyword list that you have researched before
  3. Onpage:
    Optimize keywords, heading tags, meta description, images, .. for the content you have deployed
  4. Offpage:
    Building a Backlink system to create trust and promote SEO key URLs
  5. Track results:
    Always keep a close eye on the results that you take on previous steps to come up with the next goals.
  6. Advanced optimization:
    Continue further analysis, and perform advanced optimization steps. Simply keeping the top is more difficult than SEO top
  7. CRO – Conversion Rate Optimization:
    The ultimate goal is Revenue and Brand. Don’t stop optimizing CRO to make your SEO process successful.

Note: If you have a new update or edit on the article, please regularly submit the URL to Google Search Console so that the Google bot can quickly re-crawl the URL for you!

For those of you who don’t know what Googlebot is:

Googlebot aka Google’s crawler . Googlebot is called for two different types of data collection: Googlebot Desktop (which simulates users on a desktop computer) and Googlebot Smartphone (used to simulate users on mobile devices).

– According to Google

Chapter 5

13 Tasks of SEO Marketing

SEO is about making a website rank as high as possible on search results. So what details does an SEO person need to implement? The answer lies in this content.

1. Plan SEO every month – quarter – year

The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.

The plan should be clear in the following contents:

  • Objectives (SEO audit, topic expansion, …)
  • Detailed Execution Items
  • Deployment date
  • Executor

You can check out GTV SEO’s SEO Audit Checklist to grasp the plan template or apply it to your website!

2. Keyword Research

Keyword research is one of the first steps in the SEO process.

And the search for related keywords should always be updated to serve the next SEO steps, about once every 2 weeks.

If you work with a sales team, gather information from them to know what content/topics are often covered in meetings with customers. From here you can get different insights from traditional keyword searches.

Note: When doing keyword research, in addition to the main keywords that need SEO, you should also look for Semantic Keywords. Optimizing according to Semantic Search will help both users and Google understand the content you want to convey, thereby evaluating the website higher.

3. Create Content and Update Content Every Week

Besides adding more relevant articles with customer insights to convince them to enter the sales funnel more effectively, you also need to review old articles published 6 months ago to update new content, or make new content. do more standard SEO article optimization.

4. Onpage analysis and optimization

Onpage SEO says a lot about the health of a website. Good onpage optimization also helps your website appear in special results positions such as feature snippets or knowledge graphs, closer to readers.

A feature snippet is a piece of content displayed on search results extracted by Google from a website to quickly answer user questions.

Snippets greatly influence a page’s CTR on Google search engine results rankings, including:

  • Title tag
  • Meta description tag
  • and URLs.

The more these 3 factors are related to search keywords and user intent, the higher the chances of users clicking on your page.

That’s why I perform weekly analysis to see if the snippets have answered the user’s query on the search results table – SERPs (short for Search Engine Results Page)? Is it attractive enough or not?

To optimize content for users and search engines – Google, you should keep a few notes in mind:

  • Optimizing keywords for URLs, Headings
  • Set attractive titles, increase CTR
  • There is a meta description for all content
  • Build a good internal link system
  • Fix broken links
  • Add alt text to images on the website

This is an important part of SEO, and of course, I also have an in-depth article dedicated to it: Onpage SEO: 24 “Speedy” Onpage Optimization Standards 2022

I know, SEO knowledge is very extensive and there are many things you need to study. But “trying will have success”, right? I and the One Pixel Media team are ready to support you, don’t be discouraged!

Come with me through my next work in SEO

5. Interaction with Customers

Interacting with customers through responding to comments or connecting content (questions, communication sentences) like the way I’m “communicating” with you through this article, will make the level of love. Like and trust for you higher. And at the same time, you also have the opportunity to get to know your customers better.

6. Build internal and external links

Backlink quality is the key in doing SEO and is one of the factors affecting website rankings on Google search engines and other search engines as well.

I’ve always been concerned with the authority and health of the links. The purpose is to make sure that the people who visit your website are the ones you’re targeting.

I do this every week. But at the same time, I am also looking for opportunities to build new relevant and quality backlinks.

7. Optimized for mobile devices

More and more people use mobile phones to search for information on the internet and this number is increasing. If before, you only paid attention to the interface of the website on the computer screen, now you need to optimize for mobile devices as well.

In addition to more and more people using phones, Google is also prioritizing the indexing of websites on mobile devices. Here are a few ways you can optimize your website for mobile devices:

  • Using the same link, but the interface of the website on the computer and on the phone is different.
  • Set up 2 different paths for desktop and mobile interfaces.
  • Sharing the same path and interface on the computer but having the ability to scale when accessing other mobile devices.

As I see it, the majority of web managers will often choose Responsive technology to optimize their website. With the flexibility of Responsive technology, it is compatible with most mobile devices.

In addition, you can also refer to AMP (Accelerated Mobile Pages) technology that optimizes the overall performance of the website, making the website run faster, and providing a great experience. This is one of the technologies that Google recommends using for websites.

8. Design, upgrade the UX UI of the website

The design of your website directly affects the user experience when visiting your website.

I often review pages to see if they meet the goals of a persona. A persona is a fictitious user base on your website’s user base.

Using a heatmap also helps you understand the user’s navigational characteristics. For example, the user’s eye area focuses the most, the area users click on the most… From there, update the company’s strategic banner and button position, and increase CTR!

9. Advertise, post articles on Social Network

No matter how high-quality content you create, it’s useless if it can’t reach users. A popular method to achieve that is through Social Media Marketing (advertising on social networks such as Facebook, Youtube, Instagram, …) will be an effective bridge to promote content, especially when you have a following. track certain interactions.

It is important for businesses to understand how their readers operate on social networks to strategize accordingly.

10. Analyze and evaluate competitors

Are you wondering: What are the techniques/strategies that competitors are applying to do SEO?

In this case, I’m not just talking about the competition in the marketplace, but also the competition on the search results page. And so I and GTVSEO team always monitor and update the latest SEO tactics so that we are not left behind.

11. Manage returned data (metric)

This is the essential task of measuring your efforts and knowing how your website/blog is performing.

The first task of each day is to analyze the performance of the blog site and check for any suspicious behavior (both positive and negative).

12. Persona Analysis

As I said, the customer persona determines the entire marketing strategy.

So plan to review regularly. From there, you can know if your SEO strategy is right at the ideal customer audience at the present time or not.

I do analysis as needed, but I recommend reviewing your ideal customer profile every 6 months. From there, rely on the content of your persona profile to build content on the website or website content strategy.

13. Report report, re-evaluate based on the proposed Plan

The report helps us locate other departments in the company related to the SEO work we are developing. From there it is possible to bring interesting comparisons of the results achieved.

So, what information needs to be presented in the SEO report? Check it out with me!

  • Number of unique visitors
  • Growth compared to the previous month
  • Most visited pages
  • New Ranking
  • Article conversion rate percentage
  • With customers
  • New link

If you’re an agency and need to report on results, focus on metrics that deliver the real results your clients expect. For example, traffic or conversion rate.


Chapter 6

Skills required For SEO Expert

With each profession, there will be certain requirements for knowledge and skills, and so is the SEO profession. Here we invite you to learn the skills needed to become a good SEO Expert.

Technical thinking

Although SEO is a part of marketing, the job of SEO people will be mainly related to technique. So, if you are a logical thinker, able to work with numbers, this job is very suitable for you. To have a good technical mindset, you can read many books related to your major, attend specialized SEO courses, and do technical projects…

Analytical and reasoning skills

In your SEO time budget, besides the main task of website optimization, you also need to invest time in competitor research, data analysis, Google algorithm updates, etc. During the implementation process. When you start an SEO project, you will probably encounter certain problems such as the website being penalized by Google, SEO page A being on the top of page B, … and all these problems require the ability to analyze, set up discuss and provide solutions.

Sorting and categorizing skills – Excel skills

If you have already mastered Excel skills, congratulations, you have a very good advantage to be able to do SEO. But if you are a newbie who does not know anything about Excel, you can start learning Excel right now.

Doing SEO your work will involve a lot of website data. From that data, you will have to make statistics, organize the data, and store it. If you don’t know how to use Excel, you will have a hard time working and it’s easy to mess things up.

Programming skills

A website’s information is stored in the form of code, so having a basic knowledge of programming will help a lot in the process.

Note when SEO for business

Each field will have specific characteristics and requirements, but to successfully implement an SEO project for your business, you need to adhere to the following criteria:

  • What is the desired goal after completing an SEO project? Only when you have a specific destination can you map out the right directions, helping the work to go smoothly and smoothly.
  • Thoroughly research the business website, and learn about competitors.

Besides, to become an SEO expert you need to master all these SEO skills to battle successful projects.


Chapter 7

Best SEO tools

When implementing an SEO project, supporting tools seem to be an indispensable factor. Without these tools, SEO work will become unprofessional, unclear and of course, will not be able to achieve the results that businesses want. Below is a list of tools by function, you should install to use when SEO.

Onpage optimization tools

  • SEOquake
  • SEO Site Checkup
  • Robots.txt Generator
  • XML Sitemaps
  • Schema Creator
  • Cora SEO: advanced onpage optimization
  • Google Pagespeed Insights measures load speed

Link Analysis Tools

  • Ahrefs
  • Open site explorer
  • Moz Link Explorer
  • LinkMiner

Content optimization tools

  • Yoast SEO
  • Ahrefs SEO toolbar
  • Surfer SEO
  • Google Keyword Planner
  • KWFinder
  • SERP Robot
  • Copyscape
  • Keywordtool.io
  • Google Trends

UX/UI improvement tools

  • Google PageSpeed ​​Insights
  • SERP Simulator
  • Google Mobile Friendly Test

Keyword research tool

  • Google Keywords Planner
  • Ahrefs
  • Keywordtool.io
  • Spineditor.com

Website analytics tools

  • Ahrefs
  • Screaming Frog
  • Website Auditor
  • Google Search Console
  • SEO Web Page Analyzer
  • Panguin tool

Keyword Rank Checker Tool

  • Rank Tracker (in SEO Powersuite’s toolkit)
  • Serprobot

For more details about the features and usage of the above tools, you can immediately refer to the article “TOP 25 Top  Free SEO Tools (Updated 2022)” in the blog section!


Chapter 8

Google Algorithms

Google’s algorithms greatly affect the SEO results of many Websites. Therefore, SEO people need to know how to adapt to the constant changes coming from Google.

Here are some of the biggest algorithms SEOers need to know:

  1. Panda (panda) algorithm
  2. Penguin Algorithm (penguin)
  3. Pirate algorithm
  4. Hummingbird algorithm (hummingbird)
  5. Pigeon algorithm (dove)
  6. Mobile Friendly
  7. RankBrain
  8. Possum’s Algorithm
  9. Fred’s Algorithm

Let’s find out in detail the content of each of the above algorithms!

Panda (panda) algorithm

The target of the Panda algorithm is websites with low quality, poor content, spam, copy, etc. When the website violates these errors and is handled by the Panda algorithm, it is impossible to get high rankings on search engines.

Penguin Algorithm (penguin)

Websites with poor quality link profiles, spammy and unnatural links, will be processed by the Penguin algorithm and may not be at the top of the search results.

Pirate algorithm

The goal of the Pirate algorithm is to handle websites that violate content piracy, which is reported by many violations.

Hummingbird algorithm (hummingbird)

With the Google Hummingbird algorithm, websites with keyword-stuffed articles or incorrect keyword targeting will be handled.

Pigeon algorithm (dove)

Poorly optimized sites, improper Google My Business setup, conflicting business contact information, or missing citations in the local directory will all be handled by Pigeon.

Mobile Friendly

The Mobile-Friendly algorithm will screen websites that don’t have a mobile version, websites that have too small text, or lines that are too close together, making it difficult for users to read, use many Plugins, or have restrictions. bad view to handle violations.

RankBrain

The target of the RankBrain algorithm is websites that lack relevance to a particular query or provide a poor user experience.

This algorithm has the function of handling websites with similar addresses or providing similar services.

Possum’s Algorithm

This algorithm has the function of handling websites with similar addresses or providing similar services.

Fred’s Algorithm

The audience that Fred’s algorithm targets are websites with too many ads, spam, poor quality content, not user-oriented.

This algorithm, when launched, caused many websites to lose traffic. There are even websites that have reduced to only 1/10th of what they used to be.

Businesses when building websites should pay attention to the algorithms to be able to bring their website to the top of the search engine.


Chapter 9

Popular points of SEO

In the world’s leading search engines today, there are many popular forms of SEO, but the end result is still increased traffic, and optimized conversions for the website. Let’s take a look below.

SEO for Branding

SEO focuses on increasing brand awareness, spreading entities about businesses to help increase brand strength, prioritize ranking on SERPs, and help build a good image in the hearts of customers. From there, creating good efficiency for the business of the company and enterprise.

SEO for Sales

Sales SEO is currently the most popular form of SEO today, especially for e-commerce sites (SEO E-Commerce).

With the growing popularity of e-commerce, the increasing trend of online shopping leads to more and more SEO sales of products.

SEO is a natural way to reach potential customers. So when customers search for keywords, their purpose is to find information. By providing information, you can advertise and sell your products.

The form of SEO Sales not only brings revenue but also a way to connect and retain customers. Through the quality information you share, customers will regularly update and gradually become close friends. This is an effective sales method and a cost-effective form of online marketing.

SEO for Crisis

An SEO crisis is when your website suddenly loses its stability and rankings on search engines. It brings heavy economic and mental losses to website owners. If not handled properly, it can lead to irreparable damage.

Common causes of SEO crisis are:

  • Badly played by opponents by pumping dirty links
  • The link building strategy is too much and not diverse
  • The content is not creative, there is too much copy content
  • Use black hat SEO tricks,….

The process to handle an SEO crisis:

  • Identify the cause of the SEO crisis
  • Filter and disavow dirty backlinks, filter and edit seriously error content, etc.
  • Re-optimize the entire website for Google-friendly
  • Contact the declaration directly with Google to be handled as soon as possible
  • New site development goes hand in hand with crisis work to maximize your time and interests.

SEO for Traffic

Usually, website traffic often comes from different sources

  • Direct (Direct)
  • Referral (indirect – Through an intermediary site)
  • Organic Search (Through search engines)
  • Social (Through social networking sites)
  • Organic Social

Traffic needs to be the right audience (through the website they come from, through the relevant intermediary). From there, it will help bring efficiency to the Website.

Two trends that are often chosen when SEO Trends are: Hot trends and upcoming trends:

  • Hot trends are daily hot events on television and the Internet. For example American Got Talent, … and characters that are of great interest to many people such as: Ronadol, Messy, Justin Bieber,…
  • An impending trend is a form of SEO pick-up. For example, using keywords related to World Cup 2018, Apple Army 2018, …

This form of SEO helps bring a lot of traffic, but the level of competition is quite fierce. At the same time, only effective for a certain time.


Chapter 10

Update SEO trends, this is a way to help you SEO more effectively, update SEO trends early, you will get advantages when competing with other businesses in the market. Here are 4 SEO trends that you should embrace and implement.

1. Content Hub and Entity Layer

Content Hub

I will come to the first trend of Content Hub and Entity Layer. Content Hub is known as the type of content used to retain customers, ensuring that visitors will return.

Content Hub includes: Hero, Hub, Hygiene Content is simple and easy to understand. This content pyramid model has many similarities with the AIDA model, but is more compact, helping strategists have an overview of the strategy easier to deploy.

The hub is the central content that other types of content make sure users get to the end.

Entity Layer

Entity Building has always been considered one of the important factors determining the ranking of the Website on search engines. The entity is understood as something unique, unique, identifiable, and distinguishable from other things. In the simplest terms, building an Entity is a way to help Google identify your website, thereby trusting your website, and promoting the website to grow effectively.

2. Google Passage Ranking

If you still do not understand what Google Passage is, I will briefly explain it!

Searching for something specific can be difficult to get the most accurate results, so Google figured out how to find the answer deep within the contents of the page. Specifically, Google not only ranks web pages but also ranks the pieces of content within pages. And this is Google Passage.

Organizing content into sections is an effective way to rank Google Passage
Organizing content into sections is an effective way to rank Google Passage

So, if you understand this trend and implement it in the right direction, the right way will help your website have more chances of ranking.

3. Core Web Vitals

Core Web Vitals is understandable, is a collection of factors that Google values, Google considers the most important for the user experience on your website. Core Web Vitals is evaluated based on 3 user metrics: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

Enter Core Web Vitals using Search Console
Enter Core Web Vitals using the Search Console

Core Web Vitals will directly affect rankings, but it’s not a make-or-break factor. But optimizing the elements of Core Web Vitals is what you should still aim for to bring the best user experience.

Visual Search is a trend that I personally find “taking off” in recent times. More specifically, Visual Search is a technology that allows users to use image queries to search.

Some of the following statistics will prove that Visual Search is gradually becoming a trend to catch: Google Lens has been used 1 billion times, Pinterest receives 600 million Visual Searches per month, and 36% of consumers in America used Visual Search.

Don’t ignore this trend if you want your website to grow stronger in the future!


Chapter 11

SEO Resources

There is a lot of great knowledge to help you SEO and improve your website optimization skills.

Do you now understand what SEO is?

Hopefully, the article What is SEO? Benefits of SEO & 13 Things to do as an SEO Expert will be able to give you an overview of SEO and understand the SEO optimization process for your website.

I know that there are literally hundreds of SEO resources you can learn from – if you like blogs, ebooks, forums, or follow the experts. Of course, too many resources can be a bit overwhelming for an SEO beginner as it can be difficult to distinguish quality content from non-quality content. That’s why I decided to dedicate the last chapter to the best SEO resources I’ve curated!

And if you want to hire a reliable outside SEO service to help you carry out effective SEO campaigns, here are 8 SEO knowledge you need to know before investing in SEO for you.

References:

  1. “What is SEO? (Learn SEO in 5 Minutes)” – Neil Patel
    https://neilpatel.com/what-is-seo/
  2. “What is SEO?” – Moz
    https://moz.com/learn/seo/what-is-seo
  3. “What Is SEO / Search Engine Optimization?” – Search Engine Land
    https://searchengineland.com/guide/what-is-seo

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Tan Huynh

Tan is a Web Design & Developer, and SEO Expert with 3 years of experience in Fullstacks Web Development, 2 years of Search Engine Optimization for over 50 successful websites. He also has 2 years of experience in Logo design, Banner Design, and Video editing. He is an extremely creative person. The things above are all his passion.

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