Yesterday, Google launched Google Bard, its much-awaited competitor to OpenAI’s popular ChatGPT platform.
The search giant has been on high alert since ChatGPT took the world by storm. With the CEO, Sundar Pichai, announcing the release of Bard, it’s evident that this is a significant update and something that SEO professionals need to take into consideration when optimizing their strategies.
But what exactly are the effects of Google Bard on SEO and search results? Let’s start by taking a closer look at what Google Bard is.
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What is Google Bard?
Although not yet available to the public, and only accessible to selected “trusted testers,” we already have a good understanding of Bard. The AI feature is named after the classic storyteller, and it’s built on Google’s LaMDA (Language Model for Dialogue Applications) technology. It will be integrated into Google’s main product, search, and serve as a platform for creativity and learning.
One of the challenges of implementing Large Language Models (LLMs) like ChatGPT has been their size and cost, making them unsuitable for the billions of searches that Google handles daily. However, Google has overcome this challenge with its lightweight version of LaMDA, which requires significantly less computing power and enables it to scale to more users.
Another issue with LLMs has been their tendency to make up information. Google has addressed this by using Safety and Quality (SSI) ratings to ensure correct responses. The company is moving away from simple, short searches and towards becoming a platform for learning and knowledge.
How will this impact the Search Result Pages (SERPs)?
It’s clear that Bard is Google’s countermove towards ChatGPT, as well as Microsoft Bings upcoming relaunch of Bing, centered around ChatGPT.
Based on the images released by Google, it appears that Bard will replace the “featured snippet” on the search result page, providing AI-generated answers along with related links.
Google is entering the sensitive arena of generating answers, synthesizing insights for questions where there’s no one right answer. It will be interesting to see what legal implications may arise and how Google will highlight the sources of its answers.
Google Bard compared to ChatGPT
It’s evident that Bard is Google’s response to ChatGPT and Microsoft’s upcoming relaunch of Bing, centered around ChatGPT.
When comparing the answers generated by Bard and ChatGPT, it’s clear that the Google result is showing information from 2023, demonstrating superior skills compared to ChatGPT, which is only capable of knowing information from 2021 and earlier. It will be interesting to see how Bing approaches this challenge.
How to SEO optimize for Google Bard?
When optimizing for LLMs like ChatGPT, the initial challenge was that all training data was mixed together and not designed for linking to further information. With Google, however, the training data is designed to facilitate links, making it easier for SEO professionals to optimize their strategies.
Yes, it’s true that the introduction of artificial intelligence, such as Google Bard, in search engines is exciting and presents new opportunities for SEO optimization. However, it is important to note that Google Bard is currently just a rumored project and there has not been any official announcement from Google about its existence or release.
That being said, focusing on creating high-quality and relevant content is always a good practice for SEO optimization. This can help you rank well not just in Google but in any search engine. Utilizing the tips you mentioned, such as using simple and concise language, using related keywords and synonyms, including images and multimedia, and making your website easily crawlable, can all help in improving the visibility and relevance of your content in search results.
In summary, while it’s always important to stay updated on any changes in search engine algorithms, the fundamental principles of SEO optimization remains the same – to create high-quality, relevant and useful content that provides value to the users.